Currently, we have more than 380 000 active panelists throughout Belarus, Egypt, Estonia, Indonesia, Kenya, Latvia, Lithuania, Malaysia, Nigeria, Philippines, Russia, South Africa, Thailand, Turkey, Ukraine, U.A.E. and Vietnam.
Our reach makes us one of the preferred panel providers in our regions. We are one of the few companies that provide services in all 17 countries. Having local presence gives us a unique knowledge about the specifics of each country.
We gather detailed profile info about our panelists – this allows us to draw representative samples and target low penetration segments on both demographic and socioeconomic variables.
The panels are designed to be representative both in terms of national demographics and consumer behavior. We update and develop our info on the panelists on a regular basis.
We gather information on our panelists regarding the following topics:
- General demographics
- Family and household
- Product ownership
Profiling questions in every category are regularly updated. This allows adapting to specific client requests.
Strong panel management
We believe that good panel management is the key to running successful surveys, thus we aim to provide good and fast customer service not only to our clients but also to our panelist. We try to engage our panelists as much as possible via offering various different types of incentives from points to lotteries. Panelists are encouraged to spend more time on the panel portal filling fun surveys so they feel they are part of a community with a mission.
We use multi-source recruitment to avoid sample bias. Our panelists are recruited via telephone, face-to-face and web which enables us to make sure that our panels are always up to date even in the hardest target groups. For specific client needs, we keep the offline and online recruited panelists separate in dedicated panels.