Intra Research is operating a proprietary double opt-in online panel in Italy. The panel is recruited to be representative of the population of Italy.
We understand that diverse recruitment sources ensure a representative sample. We use multi-source recruitment to avoid sample bias. Our panelists are recruited via web, telephone and face-to-face which enables us to make sure that our panels are always up to date even in the hardest target groups.
Everything at Intra Research follows the strict code of conduct from ESOMAR. Whether we build and manage the online panel in Italy, collect data or store personal information, everything is guaranteed the highest quality. Our sample sources are solely used for market research.
Italy
Population: | 60 462 000 |
Internet penetration: | 77% |
Panel size: | 28 000 |
Response Rate: | 24% |
Gender | Panel | gen.pop. |
---|---|---|
Male | 49% | (49%) |
Female | 51% | (51%) |
Age group | Panel | gen.pop. |
---|---|---|
15-24 | 12% | (12%) |
25-34 | 14% | (14%) |
35-44 | 17% | (17%) |
45-54 | 23% | (23%) |
55+ | 34% | (34%) |
County/Region | Panel | gen.pop. |
---|---|---|
Central Italy | 18% | (19%) |
Islands | 9% | (12%) |
Northeastern Italy | 21% | (19%) |
Northwestern Italy | 21% | (26%) |
Southern Italy | 28% | (24%) |