Intra Research is operating a proprietary double opt-in online panel in Malaysia. The panel is recruited to be representative of the population of Malaysia.
We understand that diverse recruitment sources ensure a representative sample. We use multi-source recruitment to avoid sample bias. Our panelists are recruited via web, telephone and face-to-face which enables us to make sure that our panels are always up to date even in the hardest target groups.
Everything at Intra Research follows the strict code of conduct from ESOMAR. Whether we build and manage the online panel in Malaysia, collect data or store personal information, everything is guaranteed the highest quality. Our sample sources are solely used for market research.
Malaysia
Population: | 32 370 000 |
Internet penetration: | 86% |
Panel size: | 105 000 |
Response Rate: | 32% |
Gender | Panel | gen.pop. |
---|---|---|
Male | 54% | (51%) |
Female | 46% | (49%) |
Age group | Panel | gen.pop. |
---|---|---|
15-24 | 25% | (24%) |
25-34 | 30% | (26%) |
35-44 | 27% | (19%) |
45-54 | 10% | (14%) |
55+ | 8% | (27%) |
County/Region | Panel | gen.pop. |
---|---|---|
Johor Darul Ta zim | 12% | (12%) |
Kedah Darul Aman | 7% | (7%) |
Kelantan Darul Naim | 5% | (6%) |
Kuala Lumpur | 7% | (6%) |
Labuan | 1% | (0%) |
Malacca | 3% | (3%) |
Negeri Sembilan Darul Khusus | 3% | (4%) |
Pahang Darul Makmur | 5% | (5%) |
Penang | 4% | (6%) |
Perak Darul Ridzuan | 7% | (8%) |
Perlis Indera Kayangan | 1% | (1%) |
Putrajaya | 1% | (1%) |
Sabah | 14% | (12%) |
Sarawak | 10% | (9%) |
Selangor Darul Ehsan | 16% | (19%) |
Terengganu Darul Iman | 4% | (4%) |